Playbook, The: How to Deny Science, Sell Lies, and Make a Killing in the Corporate World

Whether you are flogging tobacco, dealing in oil, pushing pharmaceuticals, denying climate change, or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Included is how to:
• Massage the statistics to suit your needs. Or, even better, fund new studies to challenge inconvenient findings
• Attract and cultivate experts who are out to make some extra cash
• Make your problem somebody else’s problem—ideally, consumers’ or the government’s
• Remember that PR firms, think tanks, lawyers, uncritical journalists, and threats of harassment are your friends!
 
Follow these rules and you are guaranteed to make a killing. It makes economic sense, after all.

Hardcover, July 12th 2022